Reacties op: Xerox XMPie en Twitter

Door: Peter van Teeseling

Peter van Teeseling — Mon, 02 Nov 2009 15:08:33 +0000

Hi David, thanks for sharing a little background. Would be interesting to see where people (and print in particular) will take this. Is the Twitter integration a custom edit or is it available in XMPie in general?

Door: David Baldaro

David Baldaro — Mon, 02 Nov 2009 14:05:19 +0000

Peter, glad that you liked the campaign. XMPie is always been about integration and providing powerful cross-media marketing conversation – traditionally through print, email, sms and personalised websites. It seemed obvious to me that Twitter was where all the good conversations were happening – and integrating Twitter and XMPie seemed like a logical step.

The campaign was a test, although a successful test. Many people loved it – and it was my decision to tweet out a marketing message during the campaign to both virally extend the reach – but also to test whether people accepted this form of communication.

By following someone on Twitter you are expressing an interest in what they have to say – and this campaign immediate allowed us through the use of RURL and Twitter to talk personally to that person and bring them into the campaign conversation.

This can be used in hundreds of ways – and what is exciting now is how others will think to use this integration.

Door: Tweets die vermelden Xerox XMPie en Twitter « Crossmediaspecialist.nl -- Topsy.com

Mon, 02 Nov 2009 08:09:59 +0000

[...] Dit blogartikel was vermeld op Twitter door Peter van Teeseling, J Norstedt-Moberg. J Norstedt-Moberg heeft gezegd: Om XMPies twitterkampanj http://is.gd/4KPbE [...]